INSTAGRAM MARKETING

Captivate new customers with Instagram ads

Grow your business, push creative boundaries and build lasting connections – all in one place.

WHAT DO YOU WANT TO ACHIEVE?

Get results that matter throughout the customer journey

Grow awareness

Share content and try different formats such as posts, Stories and Reels to get the word out about your business.

Get new customers

Encourage people to purchase a product or service by clicking through to your website or visiting the physical location of your business.

Build relationships

Grow your community by encouraging subscriptions, appointments and questions through conversations on Instagram Direct.

Experiment with Instagram's creative tools to find what resonates with your community

REELS

Use features such as Reels camera, Remix and product tags to put your spin on the latest trends – or start your own – helping you be discovered.

STORIES

With tools such as stickers and product tags, Stories are a vibrant way to showcase your brand personality and inspire action.

FEED

Engage your audience visually with immersive videos and high-quality photos that show new customers what your business is about.

INSTAGRAM DIRECT

With Instagram's in-app messaging product, you can strengthen relationships with your customers and encourage sales through personal connections.

GET STARTED WITH BOOST

Start boosting in just five steps and take control of your ad's success

Step 1: Choose a post to boost.

Turn existing Reels, Stories and Feed posts into ads in just a few clicks. Pictures and videos that grab attention and highlight your product's benefits tend to perform best.

Step 2: Select your goal.

Whether you want to encourage profile visits, increase web traffic or connect with more customers through chat, you're in control of setting and reaching your goals.

Step 3: Define your audience.

Choose to target people similar to customers who already love your brand, or customise your audience based on interests or demographic.

Step 4: Set a budget and duration.

Instagram will automatically make recommendations based on your audience and objective, but you decide how much to spend and how long to run your ads. A great starting place is to run your campaign for at least one week and invest USD 30-35.

Step 5: Review and launch your ad.

Make sure that everything looks good and then boost your post. Your ad will start running as soon as we confirm that it meets our ad policies.

MEASURE YOUR IMPACT

Go deeper to understand your ad performance.

Performance insights on Instagram can help you unlock your ad's success. Get stats, such as engagement, interactions, impressions and more. Then, use what you learn to create more effective ads and make the most of your budget.